boAt set sail in 2014

During one of their many explorations, our founders Aman Gupta and Sameer Mehta discovered that the dopest people of our land were in search of affordable, durable and ultra fashionable audio products to groove to.

Thus, in 2014, they kickstarted a great voyage in Indian consumer waters.

The aim of this journey?

Self discovery as an


and that's where the boatheads came into picture.


Who or what is a boAthead, you ask?

It's You!


It's someone who loves to groove, is always on the move, and crazy about reaching their goals!


Together, we are an ever-growing tribe of


Sailing across the nation and beyond

Every boAthead out there is our anchor! Their love and support inspires us to never back down, even in turbulent waters and stormy seas.

No wonder then, that we've sailed from strength to strength, even in a year like 2020.


Our achievements
speak for themselves

The number 1 brand for truly wireless, and earwear in India as per Q3 CY21

Roaring the sound of the champions with the Indian Premier League

No. 3 Earwear + Smartwatch global market as per Q3 CY21

Leveling up our style with the young and innovative designers of the country

The dopest boAtheads joining our family - from the likes of Shreyas Iyer to Diljit Dosanjh!

What's next?

All that has happened to us is overwhelming, yes, but it pushes us to do more, be more and make more products that you can use to jazz up your lifestyle.

So, in 2021, we've started to fearlessly rock in India with a range of products that free-spirited Indians like you can truly call your own!

explore now

make in india

by an indian brand