boAt roped in singer and actor Diljit Dosanjh as one of their new brand ambassadors. They aim to add a €˜desi vibe €™ to their brand with this new addition to their tribe.
Diljit Dosanjh spoke about the collaboration, €œPunjabi music and folklore are bass-heavy and boAt €™s high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality."
Aman Gupta, co-founder, boAt Lifestyle, said, €œDiljit has a simple yet high spirited and lively personality. From his zany outfits to his chunky shoes to his impromptu comedy while conversing with electronic devices is what is admired by millions of millennials and Generation Z followers. Keeping the same in mind, we knew he is the perfect fit as a boAthead. €
We €™re looking forward to the quirky things Diljit brings to the gang!
Source: BrandEquity
