boAt announced their official partnership with six IPL teams this season - Chennai Super Kings, Royal Challengers Bangalore, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Mumbai Indians.
boAt also launched limited-edition earphones, headphones, and speakers inspired by the insignia and design theme of the teams, to truly bring the stadium home for fans. 
Nikhil Bardia, head of sales, IMG Reliance, said, €œExcited to have boAt as our official audio partners, they truly know how to increase the decibel of excitement for the millennial of the country. €
The brand €™s very own boAtheads: Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also play with their respective teams.
Aman Gupta, co-founder, boAt Lifestyle , said, €œIPL season will give the right push to not only speakers, sound-bars, and earphones but the overall audio industry.
We are optimistic with our limited edition of headphones and speakers, the experience for our consumers will be bass-heavy."
Source: BrandEquity
